HFiltration air cleaning filters — Human and Friendly

On Monday, 1st of July, Italian Machinery Association Riga office was visited by Saverio Romeo, Sales and Marketing Director of HFiltration, a manufacturer of air cleaning filter systems and one of our suppliers. Arriving on a motorbike on his way from Nordkapp, he shared the company’s values and views about ecological way of living.


Caring about the environment and ecology, HFiltration has recently launched a ‘Human and Friendly’ project. It gives a tangible mark of their commitment: it’s a project that takes advantage of an area they already possess to increase the quantity of plants and improve air quality. It is very simple: for each order equal or superior to 5000 euro, HFiltration plants a tree in a green area in the Municipality of Legnano, exactly where the company headquarters stand. In the meantime, 328 trees are planted and more will follow.

Since many of company’s partners are located in Northern Europe, and since Hilftration believes in human contact, collaboration and the value of relationships, it was decided to take a journey to bring the HumanAndFriendly values far, with the aim of reaching them.

On the 13th of June, the branded HF motorbike departed from Legnano to reach the North Cape, paying visit to the customers and partners each step of the way. Bringing the information on the planting of the HFiltration forest, HFiltration will also talk about what else can be done to improve the planet we live in, not only from an industrial point of view.